Web Site Monetization

Usually, for a webmaster to earn from a visitor to his website he would be hoping for the sale of one of his own downloadable products, a click on a Google Adsense ad or perhaps the sale of an affiliate product.

As many webmasters will confess though, achieving one of the above is often easier said than done and a high percentage of websites struggle to turn in a regular profit even though they get reasonable traffic figures on a regular basis.

However, a brand new technology called Pay Per Play ads now gives webmasters the ability to earn from every single visitor to their sites and easily turn struggling websites into profitable ones.

To earn from a website visitor, that visitor won’t have to buy a product, the visitor won’t have to sign up for anything, in fact that visitor won’t even have to click a link.

It works like this: You add a simple bit of code to your webpage (similar to adding Adsense code to your site), then, when a visitor arrives on your site, a 5 second audio ad plays ….and you get paid!

The company running the Pay Per Play system is called NetAudioAds and they have been operating successfully for a number of years and have been serving up over 40 million audio ads each and every month.

66,000 advertisers (including major household names such as Burger King, Taco Bell and Harley-Davidson) are already on board and are ready to pay you for every visitor you get to you your existing websites as well as websites specifically created for maximizing the potential of PPP ads.

With PPP ads you earn 25% of the ‘pay per play’ revenue spent by the advertisers that play the audio ads on your site. Advertisers bid for their placement (much like you would bid for your place with Google Adwords) so it will be the top paying audio ads that will appear on your site. You also of course get paid on 100% of your visitors!

The other way you can earn is by simply referring other website owners to run PPP ads on their websites. You earn a superb 5% of the advertisers spend on your referral’s website. And let me clarify, this means that a webmaster you introduce will earn 25% on ads played on his site and you will earn 5% …. but that’s not 5% of how much he earns….. it’s 5% of the total spend from advertisers on his site. That’s a massive difference and just think how much that could add up if you could introduce a few webmasters with good traffic. As a further incentive, you also earn a further 5% from anyone your direct referrals bring on board.

Pay Per Play ads are destined to become the preferred income method for webmasters over the coming months. The benefits to be had by early adopters who are able to share the concept with others are even greater!

We’re solicited, on average, by about two or three different ad networks of varying types on a weekly basis here at Mashable. Some of them are great ideas, and some of them are downright stinkers. I’m not in the business side of things here at the blog, so I’m generally not privvy to where those conversations lead, so I can’t speak to exactly who does what in terms of sponsorship for this site. I do get to see most of the offers on the way in through the editorial mailbox, though, and one that’s slid past us a few times is an outfit called Pay Per Play.

Subject: Get paid for every visitor to your site
Body: This is a brand new program called Pay Per Play. It’s a bit like Google Adsense except that it’s a 5 second audio ad. Like Adsense, it’s totally free … just a small piece of code and you get paid for every visitor. No one has to click on anything. There is a time limit and also a limit to the number of people who will get to promote it. If it takes off, as I expect it to, someone is going to do well as a result.

Due to the stigma associated with autoplaying audio ads, I’ve been assured that we won’t be taking advantage of that program here at Mashable. I have to wonder, based on my own experience, whether or not that stigmas is deserved or not. Conventional wisdom says that one of the biggest screw-ups a webmaster can make is to throw an advertising program on their site that will autoplay an audio clip. Surfers will complain louder and quicker about autoplaying audio ads than if you were to change the algorithm on Digg.

The debate as to whether this is acceptable practice ranges to many different circles. MySpace and Digg have both been called out before in the comments and emails we’ve recieved here at Mashable for occasionally letting an advertisement slip by that has autoplaying advertisements. The podcasting world also goes back and forth on whether it is kosher to have your podcast or video episodes autoplay on pageload. On my own personal blog and video ventures over the years, I’ve been experimenting with the benefits and negatives of autoplaying, and have generally come to the conclusion that if I have audio or video that I want to showcase in a website, I will make it autoplay.

Back when Art and I were doing the RizWords podcast, it typically ran between forty five minutes to a little over an hour each daily episode. We found that the growth of the podcast was a bit slow in the beginning, in terms of both downloads and subscribers. We chatted over it and came to the conclusion that we should give autoplay a shot. Within weeks, our downloads shot predictably up, and our subscribes shot through the roof (and an unintended consequence occurred – a large portion of the long term podcast subscribers ended up being from China, Iran and the United Arab Emirates).

How did it affect our site viewership, though? Well, we monitored everything pretty closely before and after the switchover, and the bounce rate has only shifted unfavorably by 2%. Interestingly enough, the average length of visit went up substantially (by around six minutes or so). So what was my tradeoff for all the extra listens? Weeding out a few finicky visitors, and Tom Merritt and Molly Wood telling me I should change it to not autoplay on an episode of Buzz Out Loud.

Granted, there is a significant difference between an autoplaying advertisement, and a fifteen second autoplaying advertisement followed by a podcast full of relevant content, but having said that, the Pay Per Play concept isn’t so aesthetically repugnant as the design snobs among us might originally think. Certainly the thought of it is counter-intuitive at first, but aren’t most revolutionary new concepts that way?

Submitted by Mashable

Welcome to the Pay Per Play Opportunity!  This is a ground floor opportunity with a chance to capitalize on the next major money maker on the Internet.  We will be adding more to this site soon as this is the first post.  To find out more about this exciting business opportunity simply watch this short video